Senior CRM Consultant
New
P
PhitureMobile Growth Consultancy
Remote in EuropeContractSenior
Salary not disclosed
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Job Details
- Languages
- Fluent in English
- Experience
- 5+ years
- Required Skills
- HTMLRESTful APIsLookerCRM
Requirements
- 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation.
- Deep, hands-on expertise with Braze (API usage, Liquid logic, webhook setups, custom events, and campaign architecture).
- Experience performing technical audits and working with product/data teams on event schemas.
- Strong data literacy with ability to query data and build dashboards using tools like Amplitude, Mixpanel, Looker, or Tableau.
- Proven experience owning senior-level client relationships independently.
- Deep understanding of retention/engagement mechanics for consumer/subscription products.
- Proficiency with HTML for messaging templates and troubleshooting layout issues.
- Excellent client communication skills and confidence leading workshops and meetings.
- Fluent in English (verbal and written).
- Available for a 5-6 month fixed-term engagement starting mid-November to early December.
Responsibilities
- Act as the senior point of contact for client stakeholders.
- Conduct advanced audits of CRM setups including taxonomy, event structure, API integrations, and webhook flows.
- Leverage Braze capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content.
- Plan and execute end-to-end lifecycle marketing strategies across email, push, in-app, and SMS channels.
- Collaborate with cross-functional teams including Creative, Retention, and Martech counterparts.
- Validate event instrumentation and troubleshoot CRM workflows and data pipelines with dev teams.
- Design and implement A/B and multivariate tests to optimize lifecycle touchpoints.
- Analyze retention/engagement KPIs using tools like Amplitude, Mixpanel, or Looker.
- Mentor freelance or junior resources allocated to the account.
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