Senior Social Media Strategist
New
T
TheSoul GroupDigital Media
United Kingdom. Spain. Bulgaria. Hungary. Poland. PortugalFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisStakeholder management
Requirements
- Proven track record of growing social media channels with demonstrable results.
- Strong agency-side experience in social media strategy for large brands.
- Deep understanding of YouTube formats, discovery, audience behavior, and creator culture.
- Ability to strategically assess and translate content performance into repeatable approaches.
- Strong understanding of internet culture, emerging trends, and online subcultures.
- Strong analytical fluency with the ability to interpret data and develop testable hypotheses.
- Strong stakeholder management and presentation skills.
- Native-level or professional working proficiency in English.
Responsibilities
- Define strategic direction for a high-growth global YouTube channel with a Shorts-first approach.
- Identify audience behaviors that drive discovery, subscription, and purchase.
- Translate cultural and trend signals into repeatable content direction.
- Shape the content calendar around product launches, activations, and brand moments.
- Develop growth hypotheses and adapt strategic approaches based on performance analytics.
- Design and manage creator activation strategies, including briefing, selection, and evaluation.
- Ensure social strategy translates into clear, actionable direction for creative and community teams.
- Present and defend strategic recommendations to senior client stakeholders.
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