Senior Creative Strategist
New
K
KittySpoutDirect-to-Consumer
Philippines. Canada. Colombia. Portugal. Argentina. PolandContractSenior
SalaryUSD $3,000 - $6,000 per month base (based on experience and expertise) + percentage of ad spend bonus structure.
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Job Details
- Languages
- Fluent in English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of experience with performance creative for DTC brands or at a creative agency.
- Proven VSL copywriting experience within direct response or performance marketing.
- Fluent in English.
- Strong analytical skills with hands-on experience interpreting performance data from platforms like Northbeam and Facebook Ads.
- Expertise in leveraging spreadsheets and reporting tools to inform strategy.
- Proven experience with both short-form and long-form Meta VSLs.
- Must run a current AI stack in production.
- Ability to work overtime or on weekends as needed.
- Deep familiarity with the DTC landscape and modern consumer brands.
- Ability to provide specific examples of brands worked on and associated spend levels.
- Capacity to deliver high volume and quality on a weekly basis without direct oversight.
Responsibilities
- Develop end-to-end VSL briefings including angles, hooks, and scripts.
- Design AI-driven concepts and hooks for paid video advertisements.
- Partner with editors and performance marketers to manage creative testing.
- Analyze performance data to iterate on strategy and improve campaign results.
- Conduct ongoing customer and competitor research to inform creative optimizations.
- Produce a minimum of 15 ad briefs per week while maintaining quality.
- Provide comprehensive creative performance reports on a monthly and quarterly basis.
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