- Develop a continuous pipeline of new video ad concepts, hooks, formats, and creative hypotheses.
- Decide which ideas to produce and test based on market trends, player psychology, and performance data.
- Build a weekly creative roadmap and track performance across channels like TikTok, Meta, and YouTube.
- Write production-ready creative briefs, scripts, and storyboards while providing clear direction to creators and editors.
- Collaborate with UA managers to analyze creative performance signals such as CTR, CVR, and CPI.
- Use AI tools to prototype concepts, explore creative variations, and experiment with AI-native formats.
- Direct and evaluate external agencies, UGC creators, and production partners.
Data AnalysisGenerative AI