Senior UA Creative Strategist - Mobile Games
New
U
UserWise ServicesMobile Games
Turkey. Poland. Serbia. Portugal. Spain. RomaniaFull-TimeSenior
SalaryMarket competitive, tax-free USD salaries
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Job Details
- Experience
- 3 to 5 years
- Required Skills
- Data AnalysisGenerative AI
Requirements
- 3 to 5 years of relevant experience in mobile games, mobile apps, performance creative, or creative strategy.
- Strong understanding of mobile game UA creative and performance advertising.
- Exceptional instinct for short-form video, including hooks, pacing, and storytelling.
- Strong analytical thinking and comfort interpreting creative performance data.
- Ability to turn insights into clear creative hypotheses and actionable briefs.
- Deep curiosity about games, advertising, internet culture, and emerging formats.
- Strong familiarity with current generative AI creative tools and workflows.
- Excellent communication and creative feedback skills.
- High initiative to research, experiment, and bring forward new ideas.
Responsibilities
- Develop a continuous pipeline of new video ad concepts, hooks, formats, and creative hypotheses.
- Decide which ideas to produce and test based on market trends, player psychology, and performance data.
- Build a weekly creative roadmap and track performance across channels like TikTok, Meta, and YouTube.
- Write production-ready creative briefs, scripts, and storyboards while providing clear direction to creators and editors.
- Collaborate with UA managers to analyze creative performance signals such as CTR, CVR, and CPI.
- Use AI tools to prototype concepts, explore creative variations, and experiment with AI-native formats.
- Direct and evaluate external agencies, UGC creators, and production partners.
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