Growth Marketing Lead
New
J
JobgetherSaaS
Remote work opportunity for candidates based in the United States, Eastern Standard Time preferredFull-TimeLead
Salary$135,000 USD annually, excluding annual bonus.
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- HTMLCSSSEOSaaSData analytics
Requirements
- 5+ years of experience in growth or lifecycle marketing, ideally within a product-led SaaS organization.
- Demonstrated experience leading in-product viral growth initiatives and self-serve conversion programs, with measurable results.
- Strong hands-on SEO expertise and a practical understanding of how AI-driven search is changing online discovery.
- Strong analytical and experimentation skills, with a track record of using data to evaluate and optimize marketing initiatives.
- Proficiency with analytics platforms, experimentation tools, lifecycle/email platforms, AI tools, and basic HTML/CSS.
- Experience working directly with product design and engineering teams to deliver growth functionality inside a digital product.
- Comfortable owning the complete funnel and making decisions independently.
- Highly proactive, self-directed, and execution-oriented.
- Strong curiosity about emerging AI technologies and a willingness to incorporate AI tools into marketing workflows.
- Excellent cross-functional communication and collaboration skills.
Responsibilities
- Own the self-serve growth funnel end to end, including acquisition, signup, activation, and free-to-paid conversion.
- Build and scale in-product viral loops and word-of-mouth mechanisms in close partnership with design and engineering.
- Lead the development and optimization of an AI-powered onboarding experience designed to accelerate customer activation.
- Own lifecycle email programs from initial signup through engagement, retention, and upgrade.
- Drive organic acquisition through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
- Improve information architecture and on-site conversion through collaboration with design and content teams.
- Identify opportunities to build upmarket demand and increase product visibility among larger potential buyers.
- Develop and execute frequent growth experiments, prioritizing measurable improvements over large, one-off campaigns.
- Partner cross-functionally to ship growth initiatives directly within the product experience.
- Monitor and own key performance metrics, including signups, activation rate, and self-serve free-to-paid conversion.
View Full Description & ApplyYou'll be redirected to the employer's site
