- Own organic acquisition end to end: SEO, technical content, the whole funnel from search to signup
- Write and ship content engineers actually read, covering DFM, tolerances, materials, finishes, and lead times
- Own the website messaging, pages, and conversion
- Run presence in communities where mechanical engineers hang out like Reddit, Discord, and LinkedIn
- Identify and partner with engineering creators trusted by the target audience
- Plan and execute events including conferences, meetups, and hackathons
- Produce engaging videos such as DFM teardowns, product videos, and case studies
- Collaborate with product leadership on planning product launches
- Develop and manage a referral and community engine
- Analyze funnel performance using GA, Search Console, Ahrefs, and product analytics
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