Growth Marketing Lead
New
J
JigaHardware Manufacturing
Global (Remote), At least 2 hours overlap with EET, and at least 3 hours overlap with PSTFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsProduct AnalyticsSEOAhrefs
Requirements
- 5+ years in growth, community, product, or content marketing
- Proven experience marketing to a technical audience
- Startup experience (under 50 people)
- Comfortable with data analysis and SEO tooling
- Proficiency in leveraging AI tools appropriately
- Strong, clear, and opinionated writing skills
- Ability to work with at least 2 hours overlap with EET and 3 hours overlap with PST
- Background in mechanical engineering, industrial design, or supply chain is a plus
- Experience marketing for manufacturing, hardware, or CAD is a plus
Responsibilities
- Own organic acquisition end to end: SEO, technical content, the whole funnel from search to signup
- Write and ship content engineers actually read, covering DFM, tolerances, materials, finishes, and lead times
- Own the website messaging, pages, and conversion
- Run presence in communities where mechanical engineers hang out like Reddit, Discord, and LinkedIn
- Identify and partner with engineering creators trusted by the target audience
- Plan and execute events including conferences, meetups, and hackathons
- Produce engaging videos such as DFM teardowns, product videos, and case studies
- Collaborate with product leadership on planning product launches
- Develop and manage a referral and community engine
- Analyze funnel performance using GA, Search Console, Ahrefs, and product analytics
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