Marketing Lead B2B
New
O
OvivaDigital healthcare
Remote GermanyFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Native-level German and professional fluency in English (C1).
- Experience
- 5+ years of experience in B2B marketing, HCP marketing or lead generation
- Required Skills
- FigmaGoogle AnalyticsSEOLead GenerationCRM
Requirements
- Have 5+ years of experience in B2B marketing, HCP marketing, or lead generation.
- Bring experience in German healthcare, international pharmaceuticals, or HealthTech/SaaS; these sectors are preferred.
- Have a proven track record of developing a B2B marketing function or inbound funnel.
- Have experience managing a B2B website and executing multichannel campaigns, including print and SEA.
- Apply ROI attribution modelling, funnel KPI interpretation, and data-driven channel optimization.
- Demonstrate strong writing and editing skills for business and physician audiences.
- Manage multiple campaigns and stakeholders in a fast, pilot-driven environment.
- Have native-level German and professional fluency in English (C1).
- HCP marketing across digital and traditional channels, including print, fax/post, and events, is desirable.
- Experience with Medical Affairs or Regulatory teams on compliant healthcare communications is desirable.
- Conference organization experience, including design awareness, is desirable.
- Familiarity with web analytics and design tools such as Google Analytics, Canva, or Figma is desirable.
Responsibilities
- Lead the planning and execution of the German B2B marketing roadmap.
- Develop physician activation strategies and align messaging across channels with brand guidelines and commercial priorities.
- Manage and optimize paid, organic, HCP community, and traditional marketing channels to generate qualified leads.
- Partner with the CRM Manager to build automated nurture journeys.
- Own the B2B Doctors’ Website strategy, content, conversion, SEO, user experience, and performance.
- Coordinate website enhancements and manage integrations between web assets and CRM systems.
- Create sales toolkits and gather feedback from Sales and Field teams to keep materials aligned with outreach needs.
- Develop the national and regional event roadmap and activate healthcare partnerships.
- Manage event marketing budgets and review performance to improve ROI and lead generation.
- Track healthcare, competitor, and B2B growth trends and translate insights into quarterly planning and business development roadmaps.
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