- Own growth strategy and execution for the Discover marketplace.
- Drive traffic, experiment with acquisition/engagement, and grow GMV and transaction volume.
- Run A/B tests to optimize recommendations, marketplace structure, and user acquisition.
- Build end-to-end lifecycle email programs and acquisition funnels.
- Develop and execute an SEO/AEO strategy across product pages and creator partnerships.
- Support creator success by optimizing traffic conversion and diagnosing performance gaps.
- Track funnel performance, cohort retention, and marketplace earnings for leadership reporting.
Data AnalysisSEOA/B testing