Head of Growth
New
J
JobgetherDTC E-commerce
US, U.S. Eastern Time business hoursFull-TimeSenior
Salary$160,000–$200,000 USD
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Job Details
- Experience
- 6+ years
- Required Skills
- Data Analysis
Requirements
- 6+ years of experience in performance marketing, growth marketing, or a closely related discipline.
- Deep, current, hands-on experience managing Google Ads and Meta Ads at meaningful scale.
- Demonstrated success scaling DTC or e-commerce businesses profitably, with a strong understanding of acquisition economics.
- Proven experience with SKU testing, landing page optimization, conversion rate optimization, and performance experimentation.
- Strong understanding of unit economics, including CAC, ROAS, contribution margin, profitability, and payback periods.
- Technical fluency and experience using modern growth technology, analytics, automation, and AI tools to improve execution speed and decision-making.
- Experience with tools such as GA4, automated dashboards, scripting, AI-assisted development, or similar technologies.
- Strong analytical and first-principles thinking, with the ability to turn data into clear actions and make effective decisions with imperfect information.
- A hands-on operating mindset, with a willingness to work directly inside advertising platforms.
- Strong written communication skills and the ability to deliver concise, evidence-based performance updates.
- High bias toward action, with the ability to launch experiments and improvements in hours or days rather than weeks.
- Willingness to work primarily during U.S. Eastern Time business hours.
Responsibilities
- Own the complete growth engine, including growth strategy, prioritization, channel mix, experimentation, budget allocation, and overall performance outcomes.
- Manage paid acquisition end-to-end across Google Ads and Meta Ads, including daily platform execution, campaign optimization, budget management, and performance analysis.
- Expand and optimize acquisition through additional channels such as Connected TV and broadcast advertising.
- Design and manage a high-cadence SKU testing program, identifying winning products and concepts while quickly discontinuing underperforming initiatives.
- Build and maintain the growth model and reporting infrastructure, connecting acquisition performance to CAC, ROAS, payback periods, contribution margin, and overall profitability.
- Lead conversion rate optimization across landing pages, funnels, and other customer touchpoints to improve acquisition efficiency and revenue.
- Partner with engineering, design, and creative teams to rapidly launch landing pages, advertising creative, funnel improvements, and other growth experiments.
- Leverage AI and automation to accelerate execution, including automated reporting, campaign rules, creative generation, attribution scripts, and other workflow improvements.
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