Growth Marketing Lead - SEM
New
A
AirbnbTechnology, Marketplace
Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity., Schedule that is compatible with Airbnb HQ on US Pacific time (PST).Full-TimeLead
Salary$160,000—$200,000 USD
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Job Details
- Experience
- 10+ years of relevant SEM experience
- Required Skills
- SQLData AnalysisMicrosoft ExcelChange ManagementBudget management
Requirements
- 10+ years of relevant SEM experience at a fast-paced consumer technology company.
- Proven track record of managing large-scale acquisition channel budgets.
- Deep technical expertise in SEM tech stack including bidding, measurement, attribution, tracking, and feed management.
- Demonstrated experience leading high-visibility cross-functional projects.
- Exceptional executive communication and stakeholder management skills.
- Strong ownership mindset with ability to thrive in ambiguity.
- Proficiency in SQL and Excel.
- Passion for adopting AI tools to improve productivity.
- Bachelor's degree in Business, Economics, Statistics, or related quantitative discipline.
Responsibilities
- Lead global Host SEM program across major search platforms like Google and Bing.
- Develop and execute strategic roadmap for Host SEM aligned with business priorities.
- Design and scale experiments across bidding, creative, landing pages, and audiences.
- Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance teams.
- Own end-to-end program reporting and provide actionable insights for leadership.
- Leverage AI and marketing technologies to improve operational efficiency and performance.
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