Sr. Director of Digital Marketing
New
U
Upstream USAReproductive Healthcare
Remotely basedFull-TimeSenior
Salary165,000 - 180,000 USD per year
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Job Details
- Experience
- 8-10+ years
- Required Skills
- Digital Marketing
Requirements
- Bachelor's degree in Marketing, Business, Communications, Public Health, or related field (Master's preferred).
- 8-10+ years of progressive marketing leadership experience, with significant D2C digital marketing expertise.
- Demonstrated success building and scaling consumer-facing digital products.
- Proven expertise in paid media, lifecycle marketing, CRM, social media, content marketing, SEO/SEM, and community engagement.
- Strong experience managing external agencies and vendors, including selection and contract management.
- Deep understanding of digital marketing analytics, attribution, and conversion optimization.
- Experience using data to reach underserved populations through culturally responsive strategies.
- Exceptional written, verbal, and presentation skills.
- Ability to lead cross-functional initiatives and influence without direct authority.
Responsibilities
- Develop and lead the comprehensive direct-to-consumer (D2C) marketing strategy for Free BC.
- Create and maintain a multi-year marketing roadmap with clear KPIs and success metrics.
- Design and execute evidence-based marketing strategies to reach underserved populations.
- Establish a test-and-learn framework to optimize campaign performance and ROI.
- Manage external marketing agencies and vendors to ensure alignment with organizational goals.
- Partner with senior leadership to define the long-term vision for digital marketing capabilities.
- Collaborate across Product, Clinical, Technology, and Communications teams to ensure consistent consumer experience.
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