B2B Digital Marketing Manager
New
J
JobgetherB2B Marketing
Remote within the United States, with an East Coast location required, Must facilitate collaboration with U.K.-based colleagues.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- Google AnalyticsSEODigital MarketingWordPressHubSpotSEMrush
Requirements
- 5–7 years of experience in demand generation, digital marketing, or growth marketing.
- Hands-on expertise managing and optimizing paid media campaigns on LinkedIn and Google Ads.
- Strong experience with HubSpot, including automation, reporting, and lead nurturing.
- Experience managing website content and landing pages using WordPress.
- Practical knowledge of SEO, Google Tag Manager, SEMrush, and Google Analytics.
- Strong analytical capabilities to interpret marketing performance data.
- Excellent project management and stakeholder management skills.
- Experience collaborating effectively with geographically distributed teams.
- Proactive, resourceful, and comfortable working independently.
- Must be located on the U.S. East Coast.
- Experience in highly regulated industries like government or healthcare is a plus.
- Understanding of HR or learning and development landscape is a plus.
Responsibilities
- Develop, launch, and optimize targeted demand generation campaigns aligned with ideal customer profiles and pipeline objectives.
- Manage paid media campaigns across LinkedIn and Google Ads to generate qualified leads.
- Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture programs.
- Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, and SEMrush.
- Partner with Sales and Marketing Operations to improve lead qualification and pipeline contribution.
- Coordinate industry partnerships, webinars, and content sponsorships.
- Support website optimization through CMS updates, SEO improvements, and conversion rate optimization.
- Own campaign reporting and communicate insights and optimization recommendations to stakeholders.
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