Digital Marketing Manager - Inbound Lead Gen Sales
New
O
OutsourcedInResidential Construction
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- SEOLead GenerationDigital MarketingCRM
Requirements
- 3+ years of experience in digital marketing and lead generation.
- Proven experience generating inbound leads through paid advertising.
- Strong proficiency in Meta Ads and Google Ads management.
- Experience with ClickFunnels, GoHighLevel, WordPress, or similar platforms.
- Deep understanding of CRM systems and marketing automation.
- Experience building and optimizing landing pages and sales funnels.
- Strong analytical and reporting skills.
- Excellent written and verbal English communication skills.
- Experience in residential construction, property development, real estate, or home building is highly desirable.
- Experience with HubSpot, ActiveCampaign, Zapier, Google Analytics 4, Google Tag Manager, SEMrush, and Ahrefs is a plus.
Responsibilities
- Build and manage high-converting sales funnels using ClickFunnels, GoHighLevel, or similar platforms.
- Manage Meta (Facebook & Instagram) and Google (Search, Display, Performance Max, YouTube) advertising campaigns.
- Implement CRM automations, email nurturing, and SMS sequences.
- Create and optimize landing pages and lead conversion strategies.
- Conduct A/B testing and performance analysis on marketing assets.
- Coordinate content creation and SEO strategies for construction and property development services.
- Track and report on campaign performance, CPL, CPA, and ROAS metrics.
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