Digital Marketing Manager
New
E
EVADigital Marketing
United StatesFull-TimeManager
SalarySupplemental Pay: Bonus pay
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 5+ years of demonstrated success managing paid-search and social digital marketing initiatives.
- 4+ years of working knowledge of the digital marketing landscape, emerging trends, and search/social media management.
- 4+ years of experience promoting SaaS and/or targeting associations/nonprofits.
- Applied experience in SEM, Display, and Social advertising.
- Working knowledge of Google Analytics or a similar attribution tool.
- Advanced knowledge of Microsoft Excel, Word, and PowerPoint.
- Experience with phone-based, consultative relationship management.
- Strong analytical mindset with ability to work with data sets.
- Ability to delegate projects and manage multiple priorities simultaneously.
- Excellent written and verbal communication skills.
Responsibilities
- Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, LinkedIn Ads, and Facebook Ads.
- Perform keyword research, ad copy development, bid optimization, and competitor analysis.
- Build and deliver reports on campaign results in a client-facing format.
- Monitor and analyze trend data from Google Analytics and ad platforms.
- Conduct quarterly business reviews (QBRs) and present findings to stakeholders.
- Balance daily and monthly account budgets.
- Maintain relationships with key decision-makers and manage client goals.
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