Marketing Strategy & Planning Manager
New
A
AshbyEnterprise Software
Remote - US; Remote - CanadaFull-TimeManager
Salary$150K - $207K; US Tier 1 - SF & NYC Metros: $172.5K – $207K; US Tier 2: $150K – $180K; Canada: CA$165K – CA$198K
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Job Details
- Experience
- 7+ years
- Required Skills
- SQLGoogle AnalyticsData visualizationHubSpotData analytics
Requirements
- 7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar role.
- SQL knowledge and experience with data manipulation.
- Advanced expertise in marketing automation tools.
- Strong analytical skills with experience in data analysis and visualization.
- Strong understanding of marketing automation, lead management, and campaign attribution.
- Experience with web analytics tools (Google Analytics, Adobe Analytics).
- Knowledge of data privacy regulations and compliance requirements.
- Strong business acumen and understanding of marketing metrics and reporting.
Responsibilities
- Implement and maintain robust tracking systems for marketing campaigns, including UTM parameter implementation and lead source attribution in HubSpot.
- Lead design and execution of complex marketing automation workflows.
- Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness.
- Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance.
- Operate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams.
- Develop and maintain documentation for marketing operations processes and best practices.
- Develop and implement data governance frameworks to maintain high-quality marketing data.
- Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations.
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