Marketing Manager for Adult Trade Books
New
A
AscensionPublishing
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisGoogle Analytics
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of marketing experience with a strong track record of driving measurable revenue results.
- Demonstrated ability to develop and execute go-to-market strategies.
- Experience managing and optimizing paid media campaigns, particularly on Amazon and Meta platforms.
- Excellent copywriting skills with the ability to adapt tone and voice.
- Strong analytical skills and experience with Google Analytics and Amazon Seller/Vendor Central.
- Experience directing creative team members or contractors.
- Deep understanding of the Catholic faith and teaching.
- Ability to travel to Ascension’s headquarters in Pennsylvania several times per year.
Responsibilities
- Develop and own the go-to-market strategy for each Books unit title to maximize conversion and revenue.
- Translate strategy into integrated marketing campaigns across email, social, paid advertising, and retail channels.
- Manage and optimize paid advertising campaigns on Meta and Amazon with a focus on ROAS.
- Own Amazon marketing strategy, including listing optimization, search visibility, and promotional planning.
- Collaborate with authors and internal teams to execute campaigns and provide strategic marketing direction.
- Analyze campaign performance and market data to surface actionable insights and optimize future strategy.
- Direct marketing contractors and coordinate with the Marketing Producer to align on creative objectives.
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