Senior Manager, Influencer Marketing
New
P
Pomelo CareDigital Healthcare
Fully remote work flexibility (within the US)Full-TimeManager
Salary$130,000-$150,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of influencer, creator, or performance marketing experience.
- Experience driving customer acquisition within DTC health, wellness, subscription, or regulated healthcare industries.
- Proven track record of building creator programs with measurable impact on brand reach and business metrics.
- Hands-on experience managing growth budgets with accountability for CAC and ROI.
- Deep understanding of TikTok, Instagram, and YouTube platforms.
- Expertise in negotiating usage rights, ad licensing, and allow-listing.
- Strong communication skills for distilling complex clinical topics into accessible video messaging.
- Proficiency in leveraging AI tools for creative briefing, script generation, and performance analysis.
Responsibilities
- Source, onboard, and manage ongoing partnerships across creators, patient advocates, and medical experts.
- Develop net-new content concepts and a UGC-led creative testing roadmap.
- Negotiate usage rights, licensing terms, and allow-listing permissions for paid social campaigns.
- Manage workflows from concept to launch to ensure a high-velocity, repeatable system.
- Test creative formats, messaging angles, and landing page integrations to improve conversion rates and CAC.
- Track and report performance metrics to refine creator selection and strategy.
- Partner with Legal and Clinical Ops to ensure content adheres to healthcare privacy laws and FTC/FDA guidelines.
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