- Define event schema, tracking architecture, and metrics to influence user behavior.
- Map user loss across service lines and implement a testing roadmap to fix conversion drop-offs.
- Design offline-to-online acquisition loops for building tenant registration.
- Develop automated behavioral lifecycle campaigns to drive memberships, bookings, and services.
- Partner with engineers to build features that drive utilization, including discovery paths and frictionless checkout flows.
- Launch targeted paid campaigns and build un-gated landing pages to capture external demand.
- Build scalable systems to generate high-quality content and maintain premium digital aesthetics.
- Scale AI and automation pipelines to generate localized marketing assets and retargeting sequences.
- Establish multi-touch attribution between digital performance and physical property revenue.
Artificial IntelligenceSEODigital Marketing+2 more