Director Marketing, Radiology - CT & Xray
New
J
JobgetherMedical Technology
United States and CanadaFull-TimeDirector
Salary$145,600–$218,400 for U.S.-based positions
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Job Details
- Experience
- 3+ years of experience in marketing, sales, or product management within healthcare, medical technology, or technology solutions is preferred.
- Required Skills
- Project ManagementDigital Marketing
Requirements
- Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field.
- Experience leading and executing positioning, digital marketing, and go-to-market strategies that deliver measurable customer and business results.
- Experience developing compelling customer-centric value propositions, marketing content, and commercialization strategies.
- 3+ years of experience in marketing, sales, or product management within healthcare, medical technology, or technology solutions is preferred.
- Meaningful exposure to imaging technology and/or nuclear medicine within the medical technology sector is preferred.
- Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
- Demonstrated success operating in complex, fast-moving, and highly dynamic environments.
- Strong interpersonal, leadership, written, and verbal communication skills, with the ability to influence diverse stakeholders.
- Proven ability to analyze and resolve problems, lead programs and projects, and effectively plan, document, market, and execute initiatives.
- Established project management capabilities and the ability to manage multiple priorities in a collaborative, cross-functional environment.
- Demonstrated creativity and innovation in healthcare portfolio marketing.
- MBA or equivalent advanced degree in Marketing or a related field is preferred.
Responsibilities
- Lead and execute the US and Canada growth strategy for the CT and X-ray radiology portfolio, with a focus on customer adoption, commercial activation, and market growth.
- Develop annual marketing strategies and execute integrated plans in partnership with product managers, marketing colleagues, and commercial stakeholders.
- Build and deliver integrated marketing programs spanning campaigns, events, demand generation, and digital channels.
- Generate qualified leads through customer-focused content and channel strategies across SEM, email, social media, inside sales, events, and other relevant platforms.
- Develop a deep understanding of customer, staff, patient, and clinical needs and translate those insights into differentiated campaigns and compelling customer outcomes.
- Position CT and X-ray solutions effectively by developing customer-centric value propositions, messaging, and content tailored to regional decision-makers.
- Collaborate with cross-functional teams to design and execute impactful global and regional trade show experiences and customer engagement initiatives.
- Establish and monitor marketing KPIs, assess performance, and continuously optimize initiatives using a lean, outcomes-focused approach.
- Train and enable commercial teams on portfolio value propositions, competitive intelligence, customer insights, and messaging.
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