Director of Product Growth & Digital Marketing
New
P
PlaybookHospitality Tech
Remote in the continental USFull-TimeDirector
Salary$150-175k + Equity Eligibility
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Job Details
- Experience
- 6+ Years
- Required Skills
- Artificial IntelligenceSEODigital MarketingA/B testingCRM
Requirements
- 6+ years of experience in Consumer Marketplace, Hospitality Tech, or O2O Growth.
- Proven track record of scaling digital platforms that drive physical foot traffic, space bookings, or local service utilization.
- Advanced mastery of web and app analytics tools.
- Hands-on experience setting up event tracking, defining product requirements for engineers, and running A/B tests.
- Experience building top-of-funnel discovery channels including SEO, paid media, and landing pages.
- Expertise in AI-driven marketing stack automation.
- Ability to operate as a strategic solo operator managing cross-functional collaborators, freelancers, and AI tools.
- Proficiency in wireframing UI flows, interpreting event data, and presenting insights to executive leadership.
- Strong understanding of behavioral psychology to influence real-world actions through digital touchpoints.
Responsibilities
- Define event schema, tracking architecture, and metrics to influence user behavior.
- Map user loss across service lines and implement a testing roadmap to fix conversion drop-offs.
- Design offline-to-online acquisition loops for building tenant registration.
- Develop automated behavioral lifecycle campaigns to drive memberships, bookings, and services.
- Partner with engineers to build features that drive utilization, including discovery paths and frictionless checkout flows.
- Launch targeted paid campaigns and build un-gated landing pages to capture external demand.
- Build scalable systems to generate high-quality content and maintain premium digital aesthetics.
- Scale AI and automation pipelines to generate localized marketing assets and retargeting sequences.
- Establish multi-touch attribution between digital performance and physical property revenue.
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