Director of Growth & Performance Marketing
New
D
Diamond BracesHealthcare Marketing
Source API remote eligibility restrictions: United StatesFull-TimeDirector
Salary$80,000 – $120,000 base + performance bonus tied to KPIs
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Job Details
- Required Skills
- Data AnalysisSEOHubSpotCRM
Requirements
- Proven track record with measurable growth results.
- Strong expertise in technical and local SEO.
- Deep knowledge of Google Business Profiles.
- Experience with CRM systems (HubSpot preferred).
- Proficiency in conversion tracking and attribution models.
- Data-driven decision-making skills.
- Ability to diagnose problems and execute solutions quickly.
- Experience managing marketing vendors and enforcing performance standards.
Responsibilities
- Drive qualified leads including calls, forms, and bookings.
- Build a predictable and scalable acquisition system.
- Improve the funnel from lead to consult and treatment start by identifying and fixing drop-offs.
- Own rankings and visibility for all locations via SEO and Google Business Profiles.
- Ensure full funnel tracking and build clear attribution models.
- Scale ROI-positive paid marketing campaigns and optimize spend.
- Increase patient reviews per location through a repeatable system.
- Manage and enforce performance KPIs with SEO, development, and marketing vendors.
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