Performance Marketing & Growth Manager
New
J
JobgetherProfessional Services
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SalesforceGoogle AnalyticsSEOCRM
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Demonstrated experience in marketing for professional services, training, education, or similar service-based organizations.
- Proven track record of generating qualified leads and contributing to enrollment or revenue growth.
- Strong understanding of B2B marketing funnels, customer journeys, lead nurturing, and conversion optimization.
- Experience planning and managing marketing campaigns across multiple channels.
- Hands-on knowledge of marketing automation tools and CRM platforms such as Salesforce.
- Experience with email marketing, audience segmentation, campaign nurturing, and performance optimization.
- Working knowledge of Google Analytics and marketing performance reporting.
- Understanding of content marketing and foundational SEO principles.
- Strong analytical and data-driven decision-making skills.
- Ability to develop customer-centric messaging and clear value propositions.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Responsibilities
- Develop and execute performance marketing strategies that increase qualified leads for services and drive enrollment growth.
- Plan, launch, manage, and optimize integrated marketing campaigns across digital and offline channels.
- Build and improve B2B marketing funnels to strengthen acquisition, engagement, and conversion.
- Develop customer-centric positioning and messaging for services and training offerings.
- Manage lead-generation initiatives in partnership with sales teams to improve lead quality and volume.
- Optimize email marketing programs through audience segmentation, targeting, and personalization.
- Leverage CRM and marketing automation platforms to nurture prospects throughout the customer journey.
- Monitor marketing KPIs and use analytics to communicate insights and recommend improvements.
- Collaborate with sales and training teams to align marketing campaigns with business priorities.
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