Marketing Director, Healthcare Providers
New
P
PatientPointDigital Health
Remote, USFull-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceSEO
Requirements
- 7+ years of B2B or healthcare marketing experience, ideally in provider-facing or health tech environments.
- Direct people management experience leading, coaching, and developing small teams.
- Deep understanding of the healthcare provider landscape, practice operations, and buyer decision-making.
- Proven expertise in ABM strategy, demand generation, SEM, and SEO.
- Demonstrated ability to craft B2B messaging for clinical, operational, and executive audiences.
- Experience building GTM plans for product launches targeting both prospects and current customers.
- Proficiency with marketing automation and CRM tools (e.g., Salesforce, Pardot, 6sense).
- Ability to analyze lead capture, nurture, and delivery metrics.
- Comfort presenting to sales leadership on a regular basis.
- Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
Responsibilities
- Develop and execute integrated, multi-channel marketing campaigns including SEM, SEO, demand generation, and ABM.
- Define target audience, set objectives, own campaign budgets, and establish success metrics.
- Serve as the primary marketing contact for Provider Sales and Ops leadership, participating in meetings, kickoffs, and pipeline reviews.
- Create robust sales enablement plans, messaging frameworks, and product collateral.
- Build go-to-market plans for new product launches, tailored for both prospects and existing customers.
- Report regularly on marketing performance data to sales and executive stakeholders.
- Manage and mentor a team of three while contributing to annual planning and KPI setting.
View Full Description & ApplyYou'll be redirected to the employer's site
