Senior Director, Demand Generation
New
K
K1xB2B SaaS
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years of experience in demand generation or growth marketing
- Required Skills
- SalesforceDigital MarketingHubSpot
Requirements
- 8+ years of experience in demand generation or growth marketing at a B2B SaaS company.
- Track record of driving measurable pipeline and revenue impact.
- Strong written and verbal communication skills with experience presenting to executive teams.
- Experience owning a pipeline number with confidence in forecasting and full-funnel reporting.
- Experience managing and developing a team.
- Demonstrated ability to use virtual and in-person events as a pipeline driver.
- Deep understanding of lifecycle and nurture marketing.
- Experience managing agency relationships and digital marketing budgets with a focus on ROI.
- Fluency with a modern marketing stack, including HubSpot.
- Strong collaboration skills for working with Business Development, Sales, Product Marketing, and RevOps.
Responsibilities
- Develop and own K1x's demand generation strategy end-to-end, including annual planning, pipeline targets, and channel mix.
- Lead, mentor, and grow a team while maintaining a hands-on player-coach approach.
- Build and own reporting dashboards to track marketing's contribution to pipeline and revenue by channel and funnel stage.
- Partner with Sales and RevOps to optimize pipeline health, lead quality, and forecasting accuracy.
- Manage digital strategy across paid search, paid social, display, and retargeting, while overseeing agency and vendor partners.
- Design and execute a hosted events strategy including webinars, roundtables, and in-person experiences.
- Build and scale account-based marketing (ABM) strategies for high-potential accounts.
- Own the lifecycle and nurture strategy across the entire customer and prospect journey.
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