Marketing Specialist, CPG Growth & Demand Generation
New
D
DemandTecB2B SaaS CPG
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Project ManagementHubSpot
Requirements
- 2+ years of experience in marketing, ideally in B2B SaaS, retail, or CPG-adjacent industries.
- Hands-on experience with HubSpot or comparable marketing automation/CRM platforms.
- Experience managing LinkedIn or other B2B social channels.
- Familiarity with demand-gen fundamentals such as funnel stages, lead scoring, and campaign attribution.
- Strong writing skills with the ability to adapt brand voice across channels.
- Detail-oriented project management skills with the ability to run multiple campaigns simultaneously.
- Experience marketing to CPG brands, manufacturers, or brokers (nice to have).
- Familiarity with account-based marketing (ABM) programs (nice to have).
- Exposure to retail/grocery trade shows and industry associations (nice to have).
Responsibilities
- Build, launch, and manage multi-touch email and nurture campaigns in HubSpot.
- Support demand-gen programs including webinars, content syndication, and ABM plays.
- Track and report campaign performance against the funnel (Influenced, MQL, SAL, SQL, Opportunity).
- Own daily social execution, primarily on LinkedIn, for CPG-focused content pillars.
- Draft and schedule social posts aligned with the content calendar and brand voice.
- Support event amplification for CPG-relevant industry events.
- Assist with website landing pages, forms, and conversion-path optimization.
- Coordinate with Product Marketing on CPG-specific messaging and sales enablement assets.
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