Director, Growth Marketing & Demand Generation
New
B
BridgeB2B Marketing
United StatesFull-TimeDirector
Salary125,000 - 145,000 USD per year
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Job Details
- Experience
- 8 or more years
- Required Skills
- HubSpotCRM
Requirements
- 8 or more years of experience in demand generation, growth marketing, or performance marketing.
- Meaningful professional experience in B2B marketing.
- Previous experience operating at a director level or as a senior manager.
- Proven experience owning a pipeline number and managing marketing attribution.
- Hands-on experience running paid campaigns.
- Hands-on experience building and managing marketing automation platforms.
- Experience building functions, platforms, or measurement systems from scratch.
- Ability to analyze data to drive strategy and optimize campaigns.
- Experience negotiating lead definitions and handoff processes with sales organizations.
- Familiarity with account-based platforms and intent data.
Responsibilities
- Carry a shared pipeline target with Sales and be accountable for marketing's contribution to revenue.
- Decide investment strategy to reach buyers and translate that into campaigns on time and budget.
- Manage budget, strategy, and day-to-day performance across major paid B2B channels.
- Oversee the marketing automation and CRM engine (HubSpot), including segmentation, lifecycle programs, and lead scoring.
- Build reporting that connects spend to pipeline and revenue for leadership visibility.
- Evaluate and select new tools for the marketing stack and lead migrations.
- Run a continuous experimentation agenda across channels, offers, and conversion paths.
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