Director of Demand Generation
New
S
ShipiumSupply Chain SaaS
United StatesFull-TimeDirector
Salary220,000 - 230,000 USD per year
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Job Details
- Experience
- 8–12+ years of progressive B2B marketing experience, with a minimum of 4–5+ years directly leading demand generation or growth marketing functions.
- Required Skills
- SalesforceHubSpot
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 8–12+ years of progressive B2B marketing experience.
- Minimum 4–5+ years directly leading demand generation or growth marketing functions.
- Proven track record of building or scaling a demand engine at a high-growth B2B SaaS company.
- Demonstrated experience owning and hitting marketing-sourced pipeline targets.
- Demonstrated experience using AI in real, production-level marketing environments with measurable velocity outcomes.
- Proficiency with marketing automation systems such as HubSpot, Marketo, or Pardot.
- Proficiency with Salesforce.
- Strong analytical and strategic skills for managing budgets and reporting on funnel performance.
- Experience in people management and coaching.
Responsibilities
- Define, lead, and execute annual and quarterly demand generation strategy to hit revenue targets across all target Ideal Customer Profiles.
- Hold full accountability for marketing-sourced and marketing-influenced pipeline and manage the demand budget to maximize ROI.
- Develop and deliver board-ready performance readouts and funnel analytics for executive leadership.
- Architect an AI-first demand engine, modeling proficiency in Claude to transform content operations.
- Own presence across modern AI answer engines and generative search alongside traditional organic SEO.
- Direct high-performing programs across paid media, lifecycle email, web, and events.
- Partner with Sales on enterprise ABM, establishing lead hand-off SLAs and turning intent signals into outbound plays.
- Manage team performance metrics and coach individual contributors and agency partners.
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