Director of Demand Generation

New

Based in the United StatesFull-TimeDirector

SalaryBase salary range of $210,000–$260,000

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Job Details

6–8 years of experience in B2B demand generation, growth marketing, or integrated marketing.
Proven track record of developing and scaling marketing programs that generate measurable pipeline and revenue.
Strong understanding of enterprise marketing motions, account-based marketing, and full-funnel demand generation.
Hands-on experience across paid acquisition, lifecycle marketing, webinars, events, partnerships, and integrated campaign execution.
Strong analytical and commercial mindset, with experience measuring attribution, funnel performance, conversion rates, customer acquisition costs, and campaign ROI.
Experience partnering effectively with Sales, Product Marketing, Revenue Operations, Customer Success, and executive leadership.
Ability to operate as both a strategic leader and hands-on practitioner.
Strong understanding of modern marketing technology and CRM platforms.

Develop and execute a comprehensive demand generation strategy that drives qualified pipeline across enterprise and product-led growth motions.
Build integrated campaigns across paid media, content, email, webinars, events, partnerships, and outbound support to generate and accelerate demand.
Create and scale account-based marketing programs focused on enterprise customers and strategic accounts.
Optimize lead generation, conversion rates, funnel progression, and pipeline velocity across the customer journey.
Partner with Product Marketing, Growth Marketing, and Sales leadership to align marketing activity with measurable revenue outcomes.
Work with Revenue Operations to strengthen lead routing, scoring, attribution, reporting, and campaign measurement.

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