Director of Demand Generation
New
H
Higgsfield AIGenerative AI
Remote, USA, Maintain sufficient overlap with the relevant team’s time zone.Full-TimeDirector
Salary$210K - $260K
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Job Details
- Experience
- 6-8 years
- Required Skills
- SalesforceHubSpot
Requirements
- 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
- Proven track record of building programs that generate measurable pipeline and revenue.
- Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
- Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
- Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
- Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
- Hands-on operator who enjoys building from scratch while thinking strategically.
- Excellent written and verbal communication skills.
Responsibilities
- Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
- Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
- Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.
- Optimize lead generation, conversion, and pipeline velocity across the entire funnel.
- Define KPIs and build reporting around pipeline generation, attribution, CAC, conversion rates, and ROI.
- Partner with Revenue Operations to improve lead routing, scoring, attribution, and campaign measurement.
- Work closely with Sales leadership to align campaigns with pipeline priorities and revenue goals.
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