Snr. Manager, Demand Generation
New
J
JobgetherB2B Technology
Remote work within the United States.Full-TimeManager
Salary$130,000–$140,000
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Job Details
- Required Skills
- Data AnalysisSalesforceLead GenerationBudget management
Requirements
- Bachelor’s degree or equivalent professional experience in marketing, business, communications, or a related field.
- Significant experience in B2B marketing within the technology sector; cybersecurity experience is highly desirable.
- Proven experience managing and developing marketing teams, particularly within email marketing, webinar, or digital event functions.
- Strong track record managing multi-channel digital marketing programs and external agencies, vendors, and technology platforms.
- Experience managing marketing budgets, forecasting spend, and reporting on program performance and business outcomes.
- Hands-on experience with Salesforce and marketing automation platforms.
- Expert-level understanding of end-to-end digital marketing strategy, execution, measurement, and optimization.
- Strong analytical and data-driven decision-making skills, with the ability to translate performance data into practical improvements.
- Significant experience negotiating with and managing digital vendors and platform providers.
- Strong understanding of lead generation, pipeline development, audience engagement, and full-funnel marketing.
- Excellent leadership, communication, collaboration, and stakeholder-management skills.
- Ability to balance strategic thinking with operational execution in a fast-paced, technology-driven environment.
Responsibilities
- Lead the strategy, execution, and optimization of demand generation channels to increase qualified traffic, MQLs, opportunities, and overall pipeline growth.
- Manage and develop a team overseeing email marketing, webinars, digital events, content syndication, and related digital programs.
- Build and optimize multi-channel demand generation programs aligned with global business objectives and regional marketing priorities.
- Partner with regional marketing teams to successfully execute, adapt, and localize digital campaigns for different markets and audiences.
- Evaluate, select, negotiate with, and manage marketing agencies, vendors, platforms, and digital service providers to expand reach and improve lead quality.
- Own marketing budgets, forecasting, performance reporting, and ROI optimization across global and regional initiatives.
- Analyze channel performance, vendor reports, dashboards, and CRM data to identify trends, improve campaign effectiveness, and guide investment decisions.
- Test emerging acquisition opportunities, including paid search, paid social, display, and other digital channels, to diversify lead sources.
- Collaborate with Web and Campaigns teams to create consistent user journeys, messaging, landing pages, emails, digital advertisements, and other promotional assets.
- Review and approve demand generation content, including webinar abstracts, landing pages, email campaigns, and digital advertising copy.
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