Senior Manager, Demand Generation & Marketing Operations
New
F
FlexeLogistics Technology
Fully remote, in-office, or hybrid work environmentFull-TimeManager
Salary$117,500 to $165,000
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceCRM
Requirements
- 7+ years of B2B marketing experience spanning demand generation and marketing operations.
- Hands-on paid media experience with LinkedIn and Google Ads.
- Proficiency with ABM and intent platforms such as 6sense.
- Working fluency in marketing automation and CRM systems.
- Proven track record of owning integrated campaigns and reporting impact on pipeline.
- Demonstrated experience rebuilding workflows using AI tools.
- Experience directing external agencies and managing vendor budgets.
- Ability to manage strategy and execution in a hands-on capacity.
- Experience in logistics, B2B technology, or complex considered purchase environments preferred.
- Familiarity with sales intelligence tools like ZoomInfo, Clay, or Outreach.
- Experience with Pardot/Salesforce Account Engagement and GA4/BI tools.
Responsibilities
- Own paid media program end-to-end, including budget, channel mix, and agency management.
- Manage marketing operations, including CRM data, lead routing, and funnel reporting.
- Plan and execute integrated multi-channel campaigns across paid, organic, and outbound.
- Implement AI-assisted outbound strategies to drive meeting bookings for Business Development.
- Direct event strategy, including trade show logistics and pre/post-show outreach.
- Align marketing demand with sales through campaign playbooks and lead handoff processes.
- Publish marketing scorecards and report on performance metrics to the business.
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