- Own paid media program end-to-end, including budget, channel mix, and agency management.
- Manage marketing operations, including CRM data, lead routing, and funnel reporting.
- Plan and execute integrated multi-channel campaigns across paid, organic, and outbound.
- Implement AI-assisted outbound strategies to drive meeting bookings for Business Development.
- Direct event strategy, including trade show logistics and pre/post-show outreach.
- Align marketing demand with sales through campaign playbooks and lead handoff processes.
- Publish marketing scorecards and report on performance metrics to the business.
SalesforceCRM