Senior Demand Generation Manager
New
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NetBox LabsNetwork Automation
US Remote; Secondary Locations: Canada RemoteFull-TimeSenior
Salary$145K - $165K (US Remote); CA$120K - CA$135K (Canada Remote)
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Job Details
- Experience
- 6+ years
- Required Skills
- SaaSHubSpotCRM
Requirements
- 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
- Proven track record building integrated campaigns that drive measurable pipeline.
- Hands-on ABM experience.
- Experience in a high-growth startup or scale-up environment.
- Strong command of marketing automation platforms like HubSpot.
- Strong command of CRM systems like HubSpot.
- Comfortable pulling and interpreting data for decision-making.
- Experience managing website projects cross-functionally with design, product, and marketing teams.
- Strong written communication skills including web copy.
Responsibilities
- Design, execute, and optimize multi-channel demand generation campaigns across the full funnel.
- Build and scale an account-based marketing (ABM) program targeting enterprise accounts.
- Own end-to-end email nurture strategy across audience segments including free users, trials, and enterprise prospects.
- Develop organic social media strategy with a focus on LinkedIn.
- Manage website projects including updates, landing pages, and conversion optimization.
- Partner with Product Marketing on campaign messaging and asset development.
- Track and report on pipeline contribution performance.
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