Product Marketing Manager
New
T
TebraHealthcare Technology
United States - RemoteTemporaryMiddle
Salary127,000 - 145,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- EHRMarket Research
Requirements
- 4+ years of experience in product marketing, preferably in B2B SaaS
- Experience in healthcare technology and EHR is a plus
- Strong analytical and research skills with a proven track record in voice of the customer activities
- Experience developing positioning and messaging for complex products in heavily regulated and competitive markets
- Strong understanding of B2B and B2C marketing best practices
- Excellent written and verbal communication skills
- Ability to work independently and in a fast-paced environment
Responsibilities
- Conduct market research and analysis to identify customer needs, preferences, and trends
- Develop product positioning, messaging, and value propositions that resonate with target audiences
- Partner with product management to ensure that our products and services are meeting customer needs and delivering value
- Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
- Make complex concepts easy to understand
- Analyze and report on key metrics, including customer acquisition, engagement, and retention
- Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities
- Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer
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