Product Marketing Manager
New
T
TogetherworkB2B SaaS
Austin, TX or RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisMicrosoft OfficeMarket Research
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of progressive experience in Product Marketing.
- Direct experience marketing to associations or association-based organizations.
- Deep understanding of needs in membership, chapter operations, financial management, and events for associations and fraternities.
- Proven success in developing and executing go-to-market strategies that drive measurable business results.
- Strong analytical and strategic thinking skills with experience using data to inform decisions.
- Exceptional written and verbal communication skills with the ability to distill complex concepts.
- Experience working cross-functionally with Sales and Product teams.
- Proficiency with Windows, Microsoft Office, and standard marketing tools.
- Ability to manage multiple priorities in a fast-paced, collaborative environment.
Responsibilities
- Serve as the authoritative expert on Association and Fraternal verticals, including buyer personas, market trends, and competitive landscape.
- Develop and execute comprehensive GTM plans for new product launches, features, and releases.
- Create value-based messaging, positioning, and content (case studies, demos, sales enablement materials) aligned with buyer needs.
- Collaborate with Sales and BDR teams to equip them with tools, competitive intelligence, and pitch decks to win in these verticals.
- Partner with Product teams to advocate for market needs in roadmap planning.
- Track, analyze, and report on GTM metrics, pipeline impact, and competitive performance.
- Leverage AI tools and data dashboards to improve marketing efficiency and identify growth opportunities.
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