- Own product positioning, messaging architecture, and narrative across the website, blog, and customer-facing assets.
- Lead content production including case studies, one-pagers, landing pages, and newsletters.
- Drive executive and social storytelling, including ghostwriting for founders.
- Support event and field marketing strategy to ensure high-impact presence at conferences and meetups.
- Collaborate with the GTM team to create and maintain sales enablement materials like decks and competitive battlecards.
- Conduct ongoing market research, persona development, and competitive analysis.
Market Research