Product Marketing Manager
New
X
XplorB2B SaaS
This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska.Full-TimeMiddle
Salary$92k-$120k per year
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Job Details
- Experience
- 4–6 years
- Required Skills
- Project ManagementSalesforceMarket Research
Requirements
- 4–6 years of experience in product marketing, competitive intelligence, sales enablement, market research, or a related B2B SaaS role.
- Demonstrated experience leading go-to-market launches for products or features.
- Experience gathering customer, market, and competitive insights and turning them into actionable recommendations.
- Track record of creating sales enablement that improves team readiness, confidence, and consistency.
- Ability to understand complex products and translate them into practical guidance.
- Strong facilitation and presentation skills.
- Excellent project management and communication skills.
- Ability to manage multiple products, launches, and priorities.
- Data-informed mindset with the ability to evaluate launch and go-to-market performance.
Responsibilities
- Lead end-to-end go-to-market planning and execution for new products, features, and portfolio initiatives.
- Define launch goals, messaging, and measures of success.
- Build and manage cross-functional launch plans with Product, Sales, and Customer Success.
- Gather and synthesize customer, market, and competitive insights into actionable recommendations.
- Own competitive research including positioning, packaging, and capabilities.
- Create and maintain high-impact sales tools like battlecards, pitch decks, and objection-handling guides.
- Deliver product-launch training and ongoing market-readiness sessions for customer-facing teams.
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