Lead Analyst, Paid Social
New
M
Maleda TechMarketing Analytics
Remote, within the USContractLead
Salary100 - 128 USD per hour
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Job Details
- Experience
- 7+ years
- Required Skills
- PythonSQLR
Requirements
- 7+ years in analytics or data science, with depth in marketing/lifecycle measurement, CRM, or growth analytics.
- Strong experimentation and causal inference skills.
- Measurement fluency including experience with campaign/lifecycle measurement and attribution methodologies.
- Track record of analysis that drives action and shapes strategy at the Director level.
- Excellent communication skills for distilling complex results into clear recommendations.
- Technical proficiency in advanced SQL and Python or R.
- Experience in large-scale data environments and building scalable reporting.
- AI-forward mindset with experience leveraging AI tools for workflow automation.
- Quantitative degree required; advanced degree preferred.
Responsibilities
- Execute platform-level Conversion Lift Studies (CLS) and Brand Lift Studies (BLS) to quantify incremental impact.
- Partner with data science to initiate and analyze geo-randomized tests isolating mid-funnel contribution.
- Own mid-funnel measurement and reporting, maintaining dashboards for primary KPIs including incremental bookings and intent lift.
- Analyze creative and audience performance to determine optimal drivers for consideration and downstream conversion.
- Surface proactive insights on budget allocation, audience saturation, and creative fatigue for senior marketing leaders.
- Structure test-and-learn plans to answer strategic questions regarding mid-funnel investment impact.
- Collaborate cross-functionally with paid social, integrated marketing, and agency partners on strategy and execution.
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