Lifecycle Marketing Manager
New
C
ConsensysBlockchain Web3
Latin America, USAFull-TimeMiddle
Salary115,000 - 162,000 USD per year
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Job Details
- Experience
- 4-8 years
- Required Skills
- Project ManagementA/B testing
Requirements
- 4-8 years of experience in lifecycle marketing.
- Demonstrated experience building lifecycle user journeys from the ground up for large userbases.
- Practical execution experience using Customer Engagement Platforms (CEP) such as Braze.
- Familiarity with marketing and analytical tools such as Segment, Mixpanel, and Preset.
- Strong project management skills capable of handling multiple concurrent experiments.
- Data-driven, results-oriented, and customer-focused mindset.
- Excellent verbal and written communication skills to articulate complex ideas.
- Proven ability to thrive in a fast-paced startup environment.
Responsibilities
- Oversee the lifecycle strategy across Consensys’ product offering including in-app notifications, banners, push notifications, and modals.
- Determine channel and messaging strategy throughout the user lifecycle including education, activation, engagement, and retention.
- Manage lifecycle campaigns end-to-end from strategy development and creative briefing to targeting, QA, and measurement.
- Develop an experimentation roadmap across lifecycle channels to identify the most effective content and messaging.
- Conduct ongoing A/B tests to optimize performance across different audience segments.
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