Integrated Activation Specialist-Paid Search
I
Inizio EvokePharmaceutical Advertising
Boston, Massachusetts; Chicago, Illinois; New York, New York; Philadelphia, PennsylvaniaFull-TimeMiddle
Salary67,000 - 90,000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- QAGoogle AnalyticsMicrosoft Excel
Requirements
- 2+ years of professional paid search experience.
- Hands-on proficiency in Google Ads and Microsoft Advertising.
- Working knowledge of SA360, Google Analytics, and SEM tools such as SEMrush and AdThena.
- Advanced Excel skills, including pivot tables and lookups.
- Strong QA discipline, particularly within regulated environments.
- Familiarity with pharmaceutical advertising regulations and MLR (Medical, Legal, Regulatory) review.
- Experience using AI-driven tools and automation within search platforms.
- Ability to work effectively under the direction of a Paid Search Supervisor.
- Experience activating paid social and programmatic campaigns is considered a significant plus.
Responsibilities
- Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keywords, ad copy, extensions, and conversion tracking.
- Apply established SEM best practices and pharmaceutical compliance requirements to every campaign build.
- Perform pre-launch QA using standard checklists covering match types, negatives, budgets, bids, landing pages, and required disclaimers.
- Monitor campaign pacing and performance daily, adjusting bids and budgets to hit target KPIs.
- Build and maintain recurring SEM performance reports and pacing trackers, ensuring data accuracy across platforms.
- Partner with cross-functional teams including programmatic, social, and SEO to align search activation with broader media plans.
- Troubleshoot performance issues and reporting discrepancies across platforms, ad servers, and analytics tools.
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