Senior Manager, Paid Social
F
FiPet Technology
AnywhereFull-TimeManager
Salary$110,000 - $170,000 a year
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLDatabricks
Requirements
- 6+ years of hands-on channel mix ownership at meaningful spend.
- Direct experience in a DTC or subscription brand environment.
- Proven track record of scaling efficiently against CAC or ROAS targets.
- Fluency with Advantage+, TikTok Shop, Spark Ads, CAPI, and server-side tracking.
- Strong creative instincts and experience with structured creative testing.
- Ability to analyze performance data, with SQL or BI tool experience as a plus.
- Bonus: Hardware/subscription experience, incrementality testing background, or channel building experience.
Responsibilities
- Own hands-on, full-funnel execution across paid social including Meta, TikTok, and TikTok Shop.
- Drive channel contribution to blended CAC targets in partnership with Finance.
- Manage the creative brief-to-test pipeline and execute new concept testing.
- Oversee measurement, pixel health, and server-side tracking configurations including CAPI and TikTok Events API.
- Build reporting dashboards in Northbeam and Databricks and lead weekly performance analysis.
- Execute incrementality testing such as geo holdouts and lift studies.
- Lead peak planning for product launches, Black Friday/Cyber Monday, and holidays.
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