- Own hands-on, full-funnel execution across paid social including Meta, TikTok, and TikTok Shop.
- Drive channel contribution to blended CAC targets in partnership with Finance.
- Manage the creative brief-to-test pipeline and execute new concept testing.
- Oversee measurement, pixel health, and server-side tracking configurations including CAPI and TikTok Events API.
- Build reporting dashboards in Northbeam and Databricks and lead weekly performance analysis.
- Execute incrementality testing such as geo holdouts and lift studies.
- Lead peak planning for product launches, Black Friday/Cyber Monday, and holidays.
SQLDatabricks