Performance Creative Strategist
New
R
RemodelBoomHome Services
United StatesFull-Time
SalaryCompetitive base salary, Performance bonus tied to ROAS and profitable lead volume
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience as a creative strategist for brands with meaningful ad spend.
- Portfolio of video ads that demonstrably converted.
- Expertise in direct response marketing principles.
- Strong proficiency in copywriting.
- Ability to analyze creative performance metrics like hook rates and ROAS.
- Ability to provide clear, decisive feedback to video editors.
- Fluency in using AI tools, particularly Claude.
- Ability to conduct obsessive research on target audiences and competitors.
- Experience in home improvement, lead generation, or DTC e-commerce is preferred.
Responsibilities
- Research homeowner pain points, competitor ads, and winning trends in adjacent industries.
- Generate high-quality ad concepts, hooks, and scripts on a weekly basis.
- Brief video editors and provide fast, decisive feedback on creative output.
- Analyze ad account data to inform future creative iterations.
- Evolve creative strategy based on real-time performance and psychological reasoning.
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