Creative Strategist, Paid Social & Video
New
F
Full Funnel GrowthPerformance Marketing
Remote - US PreferredContractMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years in paid social creative
- Required Skills
- Data AnalysisGenerative AI
Requirements
- 4+ years of professional experience in paid social creative.
- Proven experience running Meta as a primary revenue channel in an agency or in-house team.
- Strong portfolio of ads with performance data and honest post-mortems of past work.
- Deep fluency in Meta Ads Manager reporting, specifically creative-level breakdowns and video engagement metrics.
- Demonstrated command of short-form video formats across Reels, Stories, and TikTok.
- Experience directing UGC creators at scale, from initial brief to final asset delivery.
- Experience working in environments where creative volume was a primary constraint.
- Strong written communication skills for documentation and stakeholder updates.
- Proven experience in client-facing roles communicating with directors, CMOs, or founders.
- Technical aptitude to leverage generative AI tools (like Claude Code or Cursor) for data analysis and reporting.
Responsibilities
- Define the creative thesis and positioning territories for a flagship multi-venue entertainment account.
- Write short-form video scripts, hooks, and on-screen copy at high volume.
- Build and execute a creative testing roadmap mapped to audience, objection, and funnel stage.
- Analyze creative performance using Meta Ads Manager metrics like hook rate, hold rate, and fatigue curves.
- Brief and direct editors, UGC creators, and motion designers to produce high-performing assets.
- Manage the creator and UGC pipeline from casting to final paid-ready variants.
- Present creative point of view, test results, and strategy directly to clients.
- Utilize generative AI tooling to manage throughput and assist in reporting and analysis.
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