Performance Marketing Manager, Paid Social Multiple Verticals
New
N
NerdWalletFinancial Services
This role will be remote (based in the U.S.).Full-TimeManager
Salary$89K - $138K; $89K – $138K • Offers Equity
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisLead GenerationBudget management
Requirements
- 5+ years of paid social experience, ideally in performance marketing or lead generation.
- Bachelor's degree in marketing, business, or related field, or equivalent practical experience.
- Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager.
- Proven track record scaling paid social budgets (six figures+ monthly spend preferred).
- Experience managing toward lead generation, revenue, ROAS, CPA/CAC, or funnel-based goals.
- Ability to build paid media strategy from the ground up.
- Strong analytical skills with experience in both platform and backend business data.
- Experience troubleshooting tracking, attribution, or reporting discrepancies.
- Experience writing creative briefs and giving feedback to creative teams.
- Strong project management skills across multiple concurrent verticals.
Responsibilities
- Own paid social strategy, execution, and performance across multiple verticals.
- Build campaign structures across Meta, TikTok, and other platforms.
- Manage campaigns end-to-end from setup and QA to troubleshooting and optimization.
- Build testing plans for new verticals, bidding strategies, and creative angles.
- Monitor performance to diagnose issues like creative fatigue or tracking gaps.
- Partner with data, analytics, and engineering teams to define measurement needs.
- Lead creative strategy and write briefs for various asset formats.
- Evaluate landing pages and funnels for conversion performance.
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