Senior Performance Marketing Manager
New
T
TalkspaceMental Healthcare
This is a remote position based on Eastern Time., Eastern TimeFull-TimeSenior
Salary125,000 - 145,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Budget managementLooker
Requirements
- 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition.
- Deep hands-on experience with major paid acquisition channels, particularly Paid Search and Paid Social.
- Proficiency with platforms such as Google Ads and Meta Ads Manager.
- Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency.
- Strong analytical skills with the ability to independently diagnose complex performance changes.
- Experience developing and managing structured testing programs across media, creative, audiences, and conversion.
- Experience translating performance insights into creative strategy and managing performance creative production.
- Strong budget management capabilities.
- Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, or Tableau.
- Strong understanding of attribution and the limitations of platform-reported performance.
- Excellent written and verbal communication skills.
- Strong project management skills.
Responsibilities
- Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok.
- Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities.
- Manage performance toward key acquisition goals, including sign-up volume and paid subscribers, while monitoring metrics like CAC/CPA and conversion rate.
- Develop and manage a structured performance marketing testing roadmap to identify opportunities across audiences, creative, and bidding strategies.
- Manage day-to-day budget pacing and develop channel-level forecasts for spend and acquisition volume.
- Own the performance creative pipeline, translating insights into creative briefs and managing production workflows.
- Analyze the acquisition funnel to identify opportunities for landing-page and conversion improvements.
- Develop weekly and monthly performance narratives for marketing leadership and cross-functional stakeholders.
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