Performance Marketing Manager
New
T
TalkspaceMental Health / Telehealth
This is a remote position based on Eastern Time., Eastern TimeFull-TimeMiddle
Salary115,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisTableauLooker
Requirements
- 5+ years of experience in performance marketing, paid media, digital acquisition, or a related discipline.
- Hands-on experience managing Paid Social campaigns, particularly Meta.
- Experience managing Programmatic Display and/or CTV campaigns.
- Demonstrated experience managing meaningful media budgets and optimizing toward CAC, CPA, and conversion KPIs.
- Strong analytical skills with the ability to independently investigate and diagnose performance changes.
- Experience developing audience, creative, and campaign testing strategies.
- Proficiency with analytics and reporting tools such as Mixpanel, Looker, GA4, or Tableau.
- Understanding of digital attribution and performance measurement methodologies.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
Responsibilities
- Lead the day-to-day strategy, execution, and optimization of Paid Social and Programmatic acquisition programs.
- Manage campaigns across platforms including Meta, TikTok, Snapchat, Reddit, Programmatic Display, and CTV.
- Monitor performance against key acquisition goals including member volume, CAC/CPA, conversion rate, and media efficiency.
- Analyze performance data to diagnose changes and develop recommendations for improvement.
- Partner with Creative teams to develop performance-focused creative and execute structured testing roadmaps.
- Manage day-to-day budget pacing and provide forecasts for assigned channels.
- Collaborate with Analytics, Product, and Marketing teams to identify drivers of conversion and improve the customer journey.
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