Senior Performance Creative Strategist

New

PairedHealth & Wellness

Texas, United States, consistent overlap with Pacific Time working hoursPart-TimeSenior

Salary not disclosed

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Job Details

4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.
Proven track record developing paid social creative for DTC or e-commerce brands.
Excellent direct-response copywriting and scriptwriting skills.
Experience translating customer research and performance data into creative concepts.
Strong knowledge of paid social creative across both video and static formats.
Understanding of creative testing, iteration, audience awareness, hooks, and conversion-focused messaging.
Experience managing multiple agencies, editors, creators, or production partners simultaneously.
Strong organizational and project-management skills.
Comfortable working with Meta’s advertising ecosystem and performance analytics tools.
Experience using project-management and reporting tools such as ClickUp, Asana, or Google Sheets.
Availability for consistent overlap with Pacific Time working hours.

Develop approximately 8–12 direct-response advertising concepts each week.
Write scripts, hooks, briefs, headlines, and messaging tailored to specific audiences and platforms.
Own the monthly creative direction and ensure agency, editor, and creator alignment.
Build creative strategies for Meta, AppLovin, and additional acquisition channels.
Review performance data to identify winning hooks, messages, formats, and offers.
Analyze incoming assets and determine testing, reworking, or retirement strategies.
Write clear, actionable briefs and direct freelance editors and agency partners.
Lead a weekly creative review covering performance, pipeline status, and upcoming tests.
Maintain an organized source of truth for briefs, creative status, and testing results.

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